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Refund Policy Effective Date: 1 January 2026 Sofiology is an independent consulting practice operated by Aaradhayay Gupta. Due to the customized and intellectual nature of consulting services: All payments made towards consulting, advisory, or strategy services are non-refundable once service delivery has commenced. Advance retainers are non-refundable. Refunds will only be considered in cases of duplicate payment or billing error. Approved refunds, if any, will be processed within 7–10 working days through the original payment method. Refund approval remains at sole discretion of the Consultant.

Legal Disclosure Effective Date: 1 January 2026 Sofiology is an independent consulting practice operated by Aaradhayay Gupta, an individual professional based in India. Sofiology is a trade name under which professional consulting, marketing strategy, branding advisory, and business growth services are offered. Sofiology is not a registered company, partnership firm, LLP, or corporation unless explicitly stated otherwise in future updates. All services are rendered in the capacity of an independent consultant. All invoices are issued under the legal name Aaradhayay Gupta, and payments are processed through authorized banking and payment gateway partners. For any legal, compliance, or billing inquiries, you may contact: Email: info@sofiology.com Location: Ludhiana, Punjab, India

Privacy Policy Privacy Policy Effective Date: 1 January 2026 This Privacy Policy describes how personal and business information is collected and used by Aaradhayay Gupta operating under the trade name “Sofiology” (“Consultant”, “We”, “Us”). 1. Information Collected We may collect: Name Email address Phone number Company or business details Billing information Information is collected when you: Submit inquiry forms Engage services Make payments Communicate via email or phone 2. Purpose of Collection Information is collected strictly for: Providing consulting services Communication Invoicing and statutory compliance Legal record keeping 3. Payment Processing Online payments are processed securely via Razorpay and associated banking institutions. The Consultant does not store debit/credit card details. 4. Data Protection Reasonable technical and administrative safeguards are implemented to protect information from unauthorized access, misuse, or disclosure. 5. Data Sharing Information is not sold or rented. Data may be shared only: With payment gateway providers With legal authorities when required by law 6. Cookies The website may use basic cookies for analytics and functionality. 7. Contact For privacy-related concerns: Email: info@sofiology.com

Cancellation Policy Effective Date: 1 January 2026 Clients may cancel services prior to commencement by written email. If cancellation occurs after work has commenced: Fees for completed milestones remain payable. Advance retainers are non-refundable. Ongoing monthly retainers require 15 days written notice unless otherwise agreed. Cancellation requests must be sent to: info@sofiology.com

Terms & Conditions Effective Date: 1 January 2026 These Terms & Conditions govern professional consulting and advisory services provided by Aaradhayay Gupta, operating under the trade name “Sofiology” (“Consultant”, “We”, “Us”) to clients (“Client”, “You”). By engaging services or making payment against any invoice, the Client agrees to these Terms. 1. Nature of Services Sofiology is an independent freelance consulting practice providing business consulting, marketing strategy, branding advisory, and digital growth services. Services are provided as per mutually agreed scope defined via proposal, email confirmation, or invoice description. 2. Legal Status Sofiology is a trade name under which services are offered by Aaradhayay Gupta. It is not a registered partnership, LLP, or company. All contracts and invoices are issued in the name of Aaradhayay Gupta. 3. Fees & Payment Fees are payable as per invoice terms. Payments are due upon receipt unless agreed otherwise in writing. Consultant reserves the right to pause services in case of delayed payment. TDS may be deducted by Client as per Income Tax Act, 1961. Client must provide TDS certificate (Form 16A) within statutory timelines. 4. Taxes GST is not applicable unless statutory thresholds are crossed and registration is obtained. Any statutory taxes applicable shall be governed by Indian law. 5. Intellectual Property All frameworks, strategies, documents, templates, and advisory materials remain intellectual property of the Consultant unless otherwise agreed in writing. Client receives a limited right to use deliverables for internal business purposes only. 6. Limitation of Liability The Consultant shall not be liable for: Indirect losses Business interruption Loss of profits Liability shall not exceed fees paid for the specific engagement. 7. Termination Either party may terminate via written communication. Payment for completed milestones remains payable. 8. Governing Law These Terms are governed by laws of India. Jurisdiction: Courts of Ludhiana, Punjab.

Explore the detailed scope of Strategy & Growth Consulting, covering go-to-market strategy, growth roadmaps, market analysis, revenue strategy, pricing, and decision frameworks across global markets. Strategy & Growth Consulting – Detailed Scope of Work Clarity before execution. Direction before scale. This page documents the Branding & Positioning consulting scope of work typically delivered under Sofiology’s Branding & Positioning service. It is designed as a reference-level overview for founders, leadership teams, and decision-makers evaluating structured support for brand strategy, market positioning, differentiation, and communication clarity across domestic and international markets. The Branding & Positioning scope includes structured frameworks for brand foundation, positioning clarity, messaging architecture, perception alignment, and scalable brand governance. This service applies across B2B, B2C, SaaS, retail, professional services, franchise networks, and multi-location businesses operating in emerging, competitive, and mature markets. The scope outlined below is modular and context-driven. Deliverables vary based on industry, geography, competitive intensity, and engagement model. This page complements the main Branding & Positioning service overview and supports informed evaluation and internal alignment. Go-To-Market (GTM) Strategy Development What GTM strategy means in this context? Read More Go-to-market strategy defines how a product or service is introduced, positioned, and scaled within a target market , including who it is for, how it is differentiated, and which channels drive adoption. This applies to new launches, market re-entries, geographic expansion, and growth-stage repositioning. This area typically includes: Ideal Customer Profile (ICP) Definition: Identifying customer segments with the highest likelihood of adoption, retention, and scale. Buyer Journey & Decision Mapping: Understanding how buying decisions are made across stakeholders, timelines, and touchpoints. Channel Strategy: Selecting acquisition and distribution channels aligned with growth stage and market maturity. Messaging & Value Proposition Alignment: Ensuring what is communicated matches what the market values. Launch & Rollout Sequencing: Structuring phased market entry to reduce risk and maximise learning.. Strategic outcome: Clear, focused market entry or expansion direction with reduced execution uncertainty This approach is applied across domestic and international markets, accounting for regional buying behaviour, channel maturity, and market-entry complexity. The Strategy & Growth Consulting scope includes the following strategic focus areas, each designed to support informed growth decisions at different stages of scale. Brand Strategy Foundation What brand strategy means in this context Brand strategy defines how a business is positioned at its most foundational level before marketing execution begins. It clarifies identity, long-term intent, and category relevance. This Branding & Positioning scope includes: • Brand purpose and strategic intent definition • Vision, mission, and long-term narrative alignment • Core values articulation • Category framing and role definition • Brand architecture structuring (single-brand, endorsed, or multi-brand models) Brand strategy frameworks are applied across domestic and international markets, accounting for cultural context, industry dynamics, and growth stage. Strategic outcome: A clearly defined brand identity that informs positioning, pricing, communication, and long-term growth decisions. Market Positioning & Differentiation What positioning means in this context Positioning defines how a brand occupies a distinct mental space relative to competitors. Differentiation prevents commoditization and reduces pricing pressure. This Branding & Positioning scope includes: • Competitive landscape mapping • Category analysis and whitespace identification • Unique value proposition development • Strategic positioning statements • Functional and emotional differentiation frameworks Positioning strategies are adapted to competitive density, customer sophistication, and regional expectations across markets. Strategic outcome: A defensible and differentiated market position with increased clarity and perceived value. Brand Perception & Competitive Context What this analysis addresses Funnel strategy defines how prospects move from awareness to conversion across marketing, sales, and onboarding touchpoints. In practical terms, this helps teams understand why leads convert — or don’t. This area typically includes: Funnel Architecture Design: Funnel architecture is designed to structure clear stages from discovery to decision, reducing ambiguity in how prospects progress. Customer Journey Mapping: Identifying interactions across digital, sales-led, partner-led, and post-sale journeys. Conversion Bottleneck Identification: Conversion bottlenecks are identified by analysing drop-offs, friction points, and revenue leakage across the journey. Nurturing & Progression Strategy: Defining how prospects are guided toward action over time. Strategic outcome: Improved conversion efficiency and clearer, more predictable revenue flow. Revenue & Monetisation Strategy What this analysis addresses This area aligns growth ambition with sustainable revenue logic , ensuring scale does not compromise profitability or long-term viability. This is a strategic discipline , not a pricing or billing exercise. This area typically includes: Revenue Stream Evaluation: Revenue streams are evaluated to assess both existing income sources and new monetisation opportunities. Monetisation Model Review: Monetisation models are reviewed to determine whether one-time, recurring, usage-based, or hybrid structures best support long-term growth. Retention & Expansion Opportunities: Identifying post-acquisition growth levers. Profitability Considerations: Balancing growth velocity with margin health. Strategic outcome: Revenue clarity that supports sustainable business growth. Pricing, Packaging & Offer Design What this analysis addresses This area ensures offerings are understandable, credible, and aligned with perceived value across customer segments and markets. This area typically includes: Pricing Model Structuring: Defining how pricing is calculated, communicated, and justified. Offer Bundling & Tiering: Designing packages that guide buying decisions. Value-Based Pricing Frameworks: Anchoring price to outcomes rather than internal cost. Market Validation: Testing pricing logic against real-world demand. Strategic outcome: Reduced sales friction and stronger perceived value. Pricing and packaging decisions are evaluated in the context of regional purchasing power, competitive benchmarks, and market-specific value perception. Sales & Marketing Alignment Strategy What this analysis addresses This area ensures marketing and sales operate from shared assumptions, definitions, and success metrics. This area typically includes: Lead Qualification Frameworks: Defining what constitutes a sales-ready lead. Messaging Consistency: Aligning narratives across acquisition and closing stages. Handover & Follow-up Logic: Reducing leakage between teams. Feedback Loops: Using sales insights to refine marketing strategy. Strategic outcome: Higher lead quality, improved close rates, and reduced wasted effort. Decision Frameworks for Scaling What this analysis addresses They help leadership teams make consistent, repeatable growth decisions under uncertainty. This area typically includes: Decision-Making Models: Decision-making models are defined to ensure strategic choices are evaluated consistently across leadership teams. KPI & Success Metric Definition: Aligning measurement with strategy. Budget Allocation Logic: Deciding where to invest and where to hold back. Risk Assessment: Balancing opportunity with downside Strategic outcome: Confident, disciplined decision-making at scale. Growth Experimentation & Validation What this analysis addresses This area focuses on testing assumptions before committing resources , especially in new markets or channels. This area typically includes: Hypothesis Definition: Stating what is being tested and why. Channel & Offer Testing: Evaluating performance across options. Validation Metrics: Defining what success looks like. Scale-or-Stop Logic: Deciding what to expand or abandon Strategic outcome: Lower risk and smarter scaling decisions. How Scope Varies by Engagement Model The scope above adapts based on how the engagement is structured: One-Time Strategy Engagements: Focus on clarity, direction, and decision frameworks. Ongoing Retainers: Extend strategy into continuous guidance and refinement. Growth Partnerships: Integrate strategy with execution, systems, and performance tracking. For details on how these models work, refer to the Engagement Models page . A Note on Flexibility This scope is intentionally non-prescriptive. Effective strategy adapts to: Business maturity Market geography Competitive intensity Internal capabilities Strategy is not a static document — it is an evolving decision system. ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us.

Explore Sofiology’s full-service digital marketing solutions—SEO, paid ads, content, branding, automation, and CRM for scalable growth. Services Built for Growth Systems — Not Isolated Tasks Strategy, acquisition, brand, and systems — designed to work together through the right engagement model. 👉 Not sure where to start? Get a growth recommendation 👉 View Engagement Models Why Our Services Are Structured This Way Most agencies sell services in silos — SEO here, ads there, content somewhere else. The result ? Activity without alignment. Spend without outcomes. Our services are designed as capability pillars — deployed selectively based on your business stage, growth goals, and execution needs. You don’t pick services. We help you choose the right way to use them Strategy & Direction Where growth decisions are made. Strategy & Growth Consulting What this is: Founder/CXO-level strategic clarity on where to play, how to win, and what to prioritise. This is the foundation for all execution. Typically used for: Defining growth roadmaps & GTM strategy Funnel and revenue model design Market, competitor, and opportunity analysis Decision frameworks for scaling Best for you if: You need clarity before execution Growth feels reactive or fragmented You want fewer bets — made with confidence View Service Details Branding & Positioning What this is: Strategic positioning that defines how your brand is perceived — not just how it looks. Typically used for: Brand strategy & narrative Messaging frameworks Rebrands & repositioning Founder / personal branding Best for you if: Your offering is strong but poorly understood You struggle to differentiate Your messaging doesn’t convert View Service Details 👉 View Engagement Models Systems & Scale Where growth becomes efficient, repeatable, and expandable. CRM, Automation & Systems What this is: Operational infrastructure that connects marketing, sales, and data into one scalable system. Typically used for: Scalable CRM and pipeline architecture Automated lead flow and lifecycle management System integration across marketing and sales Performance visibility and attribution clarity Best for you if: Leads are slipping through cracks Sales lacks visibility You want operational leverage View Service Details Franchise Growth & Expansion Systems What this is: End-to-end systems for businesses preparing to expand through franchising or multi-location growth. Typically used for: Franchise readiness strategy Expansion branding & documentation Franchise lead generation Automation & systems for scale Best for you if: You’re preparing for aggressive expansion You need structure before scaling You want defensible, repeatable growth View Service Details 👉 View Engagement Models Acquisition & Conversion Where demand is created and revenue is unlocked. Performance Marketing What this is: Founder/CXO-level strategic clarity on where to play, how to win, and what to prioritise. This is the foundation for all execution. Typically used for: Defining growth roadmaps & GTM strategy Funnel and revenue model design Market, competitor, and opportunity analysis Decision frameworks for scaling Best for you if: You need clarity before execution Growth feels reactive or fragmented You want fewer bets — made with confidence View Service Details Content, Copy & Communication What this is: Persuasive communication systems that build trust, authority, and conversion across platforms. Typically used for: Content strategy & frameworks Conversion copy Thought leadership Brand communication systems Best for you if: You’re visible but not converting Your brand lacks authority You need consistent messaging across channels View Service Details SEO & Organic Growth What this is: Long-term inbound growth through technical excellence, content strategy, and conversion-focused optimization. Typically used for: Technical SEO Content SEO Local & international organic growth Search-led conversion optimization Best for you if: You want sustainable growth You’re tired of paid-only dependency You want compounding visibility View Service Details Websites, Funnels & UX What this is: Conversion-focused digital experiences where traffic turns into revenue. Typically used for: High-converting websites Landing pages & funnels UX/UI optimisation CRO & testing Best for you if: Traffic isn’t converting Your site feels dated or unclear You need performance, not aesthetics View Service Details 👉 View Engagement Models Let’s Understand Your Growth Goals What are you looking for right now?* Not sure — need guidance One-time Growth Sprint Monthly Growth Retainer Strategic / Scale Partnership Which stage best describes your business? Idea / pre-launch Early traction Growing Scaling Established Other First name* Last name* Email* Phone* Company name* Submit ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us.

Strategy & Growth Consulting Clarity before execution. Direction before scale. We work with founders and leadership teams to define how their business should grow — what to prioritize, what to ignore, and how to move forward with confidence. This is where growth stops being reactive and starts becoming intentional. 👉 Not sure where to start? Strategy & Growth Consulting is a structured approach to creating clarity around growth decisions. It focuses on market understanding, go-to-market strategy, growth prioritization, and decision frameworks — so execution is guided by intent , not guesswork . This service is not about tactics or tools. It’s about direction . What this service is? When this is typically used? When growth feels scattered, reactive, or inconsistent When teams are executing but outcomes lack clarity When entering a new market, segment, or growth phase When acquisition, branding, and sales are misaligned When decisions rely on intuition instead of structure When this is not the right fit? If you’re looking for immediate execution without planning If you already have a clear, documented growth strategy If you want isolated tactics instead of system-level thinking If short-term activity matters more than long-term outcomes What this usually covers Growth roadmaps and prioritisation frameworks Go-to-market and expansion strategy Funnel and revenue model design Market, customer, and competitive clarity Decision frameworks for scaling teams and spend For a detailed breakdown of what this can include, view the full scope of work. The exact scope depends on your business stage and engagement model. Ready to explore how this fits your business? 👉 View Engagement Models ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us.

CRM & Automation Structure before scale. Systems before speed. We help businesses design structured CRM systems and automation logic that support predictable growth, cleaner pipelines, and operational clarity. This is where processes stop being manual — and start becoming measurable. 👉 Not sure where to start? CRM & Automation is a structured consulting approach to designing customer relationship systems, pipeline architecture, and automation workflows that support consistent revenue execution. It focuses on CRM structure design, lead lifecycle mapping, sales process automation, and data visibility logic — so teams operate with clarity instead of chaos. This service is not about software installation. It is about system design and operational alignment. What this service is? When this is typically used? When lead follow-up is inconsistent When pipeline visibility is unclear When sales processes vary across teams When manual work consumes capacity When reporting lacks clarity When growth exposes inefficiencies When this is not the right fit? If CRM structure is already clearly defined If automation workflows are fully implemented If manual processes are intentionally preferred If reporting visibility is already reliable If operational inefficiencies do not affect growth If you only need software training support What this usually covers • CRM architecture and pipeline design • Lead lifecycle and qualification frameworks • Automation workflow structuring • Sales follow-up and task automation logic • Reporting dashboards and performance visibility • Data hygiene and governance systems • Cross-team operational alignment For a detailed breakdown of what this can include, view the full scope of work. The exact scope depends on your business stage and engagement model. How this fits into our Growth System CRM & Automation often supports: • Revenue Operations • Performance Marketing • Conversion Optimisation • Sales Team Scaling • Growth Retainers For a detailed understanding on what this is, view the full scope of work. Ready to explore how this fits your business? 👉 View Engagement Models ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us.

SEO & Organic Growth Search visibility engineered for durability. We design structured SEO and organic growth systems that align technical foundations, content architecture, authority signals, and search intent. This is where visibility becomes strategic — not reactive. 👉 Not sure where to start? SEO & Organic Growth is a structured approach to building search visibility systems, content architecture frameworks, and long-term authority positioning across digital platforms. It focuses on technical optimisation, search intent mapping, topical authority structuring, and performance measurement logic — so organic visibility compounds over time. This service is not about short-term ranking tactics. It is about building a sustainable search growth engine aligned with business objectives. What this service is? When this is typically used? • When organic visibility is inconsistent or declining • When traffic lacks qualified search intent • When competitors dominate key search terms • When content exists without strategic structure • When technical SEO foundations are weak • When long-term acquisition needs diversification When this is not the right fit? • If organic search is not part of growth strategy • If search visibility is already stable and structured • If content architecture is clearly defined • If technical foundations are fully optimised • If short-term paid acquisition is the only priority • If algorithm updates are not a strategic concern What this usually covers • Technical SEO audits and structural optimisation • Search intent and keyword architecture mapping • Content cluster and topical authority development • On-page optimisation frameworks • Internal linking and site structure refinement • Authority-building strategy (digital PR & backlinks) • Search performance measurement dashboards • AI-search optimisation considerations (AEO / GEO readiness) • Long-term organic growth planning For a detailed breakdown of what this can include, view the full scope of work. The exact scope depends on your business stage and engagement model. How this fits into our Growth System SEO & Organic Growth integrates with: • Branding & Positioning • Content, Copy & Communication • Performance Marketing • Conversion Systems • Revenue Operations For a detailed understanding on what this is, view the full scope of work. How this applies across Markets Search dynamics vary across regions, languages, and market maturity levels. This system accounts for: • Regional search behaviour and keyword variation • Language-specific optimisation needs • Market-specific competition density • Regulatory and privacy constraints • AI-driven search evolution and algorithm updates Organic growth requires adaptation without sacrificing structural integrity. For a detailed understanding on what this is, view the full scope of work. Ready to explore how this fits your business? 👉 View Engagement Models ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us.

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